Festival de Cannes has remained faithful to its founding purpose: to draw attention to and raise the profile of films, with the aim of contributing towards the development of cinema, boosting the film industry worldwide and celebrating cinema at an international level. And to this day, this profession of faith constitutes the first article of the Festival regulations.
Veteran Nollywood ‘goddess’ Joke Silva will be joining a long list of Nollywood practitioners at the Cannes International film festival 2019. Information gathered by Pulse revealed that the star actress will be attending the film festival as a Nigerian ambassador and panelist. The 57-year-old actress will be joining panelists at the film festival for two sessions to discuss women in the business of film and introduce herself to the world as one of the legends from the African cinema.
Other panelists include Terry Pheto from South Africa, and Gelila Bekele from Ethiopia. The ‘Women’s Cot’ star will be attending the festival in association with Pavillon Afriques, a business platform dedicated to Pan-African film industry professionals & financiers@ Marché du Film at the Cannes International Film Festival 2019.
In 2018, Lagos state government launched its pavilion at Cannes to push its culture, tourism, arts and entertainment industries. Speaking on the move in 2018, the Permanent Secretary, Lagos State Ministry of Tourism, Arts and Culture, Fola Adeyemi, said Lagos made the deliberate efforts to position itself as the number one film centre in Africa.
African filmmakers, artistes, and distributors will get a section to market their films at 2019 Cannes film festival. The opportunity, according to Pulse, was made possible by Pavillon Afriques for eight African countries and the Caribbean, including Nigeria, Jamaica, South Africa, Ghana, The Gambia, Tanzania, Djibouti, and Burkina Faso.
It was also gathered that the platform had acquired a venue within the Marché du Film (International film market) of the Cannes Film Festival. Confirming the move in a statement, Pavillon Afrique said, ‘African filmmakers, artists, distributors and key stakeholders in the industry will have the opportunity to showcase contents and unique potential at the 2019 Cannes international film festival.
The African filmmakers, distributors, and artists will interact, sell films, find partners and expand their professional network with other film industry professionals at Marché du Film, world’s biggest film market.’ The film stakeholder from different African countries are to discuss, trade, make deals and take advantage of the unique atmosphere at the Festival.
The 72nd edition of the Cannes Film Festival is scheduled to hold on May 12, 2019, to May 25, 2019, in France.