One of the Nigeria’s biggest music export, Davido has been having quite an awesome musical career since he broke out in 2010. The singer is once again in the news ahead of his 2019 concert in the London.
The Nigerian singer who is currently in London for preparations ahead of his concert billed to take place on Sunday, January 27, at London’s O2 arena took to his social media page to share the news of his 2017 hit song Fall which is now gaining massive airplay in the US.
Davido posted a screenshot of a report by Rolling Stone that explained why his 19-months-old song was now gaining traction on the US airwaves. He posted the picture saying: “Thank you @rollingstone ❤️ US”.
According to the report, Davido’s Fall was one of the top 100 most played song on Shazam in America this week. An excerpt from the report says: “So it’s unusual that “Fall,” a springy, 19-month-old track from the Nigerian singer Davido, is currently gaining traction on the airwaves.
The growth has been gradual: 482 plays to date, spread across 36 stations, according to Nielsen BDS, which tracks radio activity. BDS reports that four new stations added “Fall” into rotation last week. Listeners who hear “Fall” are scrambling to find their phones: It was one of the Top 100 most Shazam’d singles in America this week. In New York City, “Fall” was a Top 10 record on Shazam. And in Atlanta, another crucial market, only two tracks were getting more Shazam activity than Davido’s.”
It would be recalled that the song was one of the singer’s biggest songs in 2017. It had enjoyed massive love on the radio in Nigeria and other African countries. International stars like Alicia Keys, R Kelly and Busta Rhymes also shared videos of them dancing to the song.
It’s too early to tell if Davido can establish a new path from Nigeria to the American airwaves — his team only recently started “attacking US radio properly,” according to an email from the his manager, Asa Asika. But there’s no denying that when listeners hear Davido’s music, they are immediately compelled to figure out who sings it. And that’s not just the case with “Fall.” This week New Yorkers were also trying to determine who steals the show on local rapper Casanova’s new single “2am” (Shazaming Top 25). Surprise — it’s Davido.
Davido’s success appears to be a boon for other Nigerian artists as well. Afro B’s “Drogba (Joanna)” was even higher than “Fall” on New York Shazam this week. If more radio programmers are willing to give these artists a chance, they may be pleasantly surprised by the results.